Media Resources & Press Kit
Thank you for your interest in WattCrete. This page provides all the necessary resources for journalists, bloggers, and media professionals to tell our story. All assets are free to use for editorial purposes. For any further inquiries, please use the contact information provided at the bottom of this page.
The Essentials: At a Glance
For a comprehensive overview of the HMPC project, including key objectives, funding details, and timelines, please download our official Fact Sheet.
Need a standard description for your article? You can copy and paste the text below:
WattCrete is a Horizon Europe MSCA-funded research project at the University of Bradford. It aims to fundamentally improve the efficiency of wireless charging for electric vehicles by developing an innovative concrete technology that enhances power transfer efficiency. By fundamentally re-engineering the material's magnetic properties—its DNA—the project is building the foundation for the smart, electrified infrastructure of the future.
Logos & Key Visuals
WattCrete Logo
Key Visual 1: The "DNA" Slab
Key Visual 2: The ROI Infographic
Key People
Prof. Ashraf Ashour
Prof. Richard McMahon
Dr. Boğaçhan Başaran
Marie Skłodowska-Curie (MSCA)
Postdoctoral Fellow & Lead Researcher
Project Supervisor
University of Bradford
Secondment Supervisor
University of Warwick
Media Contact
For all press inquiries, interview requests, and other media opportunities, please use our secure contact form on the Contact page.
When filling out the form, please select the "Press Request" option to ensure your inquiry is routed correctly. We aim to respond to all media inquiries promptly.










Dr. Cenk Gezegin
Scientific Advisor
Ondokuz Mayıs University




More Watts, Less Loss
WattCrete © 2026. All rights reserved.


Disclaimer
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.
Funded by the European Union (Horizon Europe - MSCA Postdoctoral Fellowships), Grant Agreement No: 101206667 — HMPC.
Project Name: Enhancing Magnetic Permeability of Concrete to Boost Efficiency of Wireless Power Transfer (WPT) on Electric Roadways
The European Union has not reviewed or endorsed any commercial activities or products of WattCrete and cannot be held responsible for them.
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